About Me

about me

MY NAME IS CHELSEA.

I AM A WEBSITE AND CONTENT CREATOR LIVING IN BEND, OREGON.

My journey into tech began over twelve years ago when I taught myself HTML while creating my first (of many) WordPress blogs. I then fell in love with design while joyfully toiling on Adobe InDesign as my school’s yearbook editor.

Enthusiastic about content as well, I pursued a bachelor’s degree in Journalism and Media Studies through which I not only gained practical writing experience but also delved deeply into why we think they way we do and how we truly interact with media. 

Curious by nature and fueled by an insatiable appetite for new knowledge, upon graduating I pursued roles where I developed a professional background in writing, communications, public relations, marketing, print design, and strategic planning for fitness and public health organizations– thus allowing me to dive into a variety of multimedia projects on topics ranging from spirituality to epidemiology before finding my way back into the world of web.

MY ROLES BEFORE FREELANCE

THE BACKSTORY

University of Nevada, Las Vegas School of Community Health Sciences (Now School of Public Health)

In this role, I conceptualized intricate public health research and programs to produce engaging internal and external collateral that highlighted faculty and students, increased engagement and retention, and connected the school with community partners and donors while ensuring consistency of messages across multiple platforms and tying to both the School’s priorities and key university initiatives. Collateral I produced in this role includes online articles, print magazine articles and advertisements, social media posts, email newsletters, flyers and brochures, promotional banners, and fundraising, promotional, and educational videos.

TruFusion Yoga

During my time with TruFusion Yoga, I spearheaded their social media strategy, developed content, and analyzed campaigns for efficiency and engagement. I also managed the company health and wellness WordPress blog– creating content and conceptualizing imagery ideas for photographers. I served as the liaison between the PR company, instructors, and company stakeholders to develop content and promote the company, and I also developed speeches, wrote video scripts, and served as the brand copy editor.

University of Nevada, Las Vegas Foundation

I proactively identified and qualified new donor prospects through innovative, systematic identification processes to assist major gift officers in targeted solicitation.

WHAT ELSE I'VE GOT GOING ON

behind the scenes, I...

geek out

on web design, embroidering, DJing, strategy board games, or "woo woo" stuff like astrology and crystals.

athleticize

(mildly) by rock climbing, practicing yoga and acro yoga, pack rafting, mountain biking, and walking my dog.

concoct

Concocting delicious meals sans recipe is one of my favorite creative past-times. Let's get cookin'.

get the goods

I'm absurdly good and finding the coolest thrift items. A rockstar outfit for your dog? Maroon corduroy bell bottom overalls? I'll find them.