MY NAME IS CHELSEA.
I AM A WEBSITE AND CONTENT CREATOR LIVING IN BEND, OREGON.
My journey into tech began over twelve years ago when I taught myself HTML while creating my first (of many) WordPress blogs. I then fell in love with design while joyfully toiling on Adobe InDesign as my school’s yearbook editor.
Enthusiastic about content as well, I pursued a bachelor’s degree in Journalism and Media Studies through which I not only gained practical writing experience but also delved deeply into why we think they way we do and how we truly interact with media.
Curious by nature and fueled by an insatiable appetite for new knowledge, upon graduating I pursued roles where I developed a professional background in writing, communications, public relations, marketing, print design, and strategic planning for fitness and public health organizations– thus allowing me to dive into a variety of multimedia projects on topics ranging from spirituality to epidemiology before finding my way back into the world of web.
MY ROLES BEFORE FREELANCE
In this role, I conceptualized intricate public health research and programs to produce engaging internal and external collateral that highlighted faculty and students, increased engagement and retention, and connected the school with community partners and donors while ensuring consistency of messages across multiple platforms and tying to both the School’s priorities and key university initiatives. Collateral I produced in this role includes online articles, print magazine articles and advertisements, social media posts, email newsletters, flyers and brochures, promotional banners, and fundraising, promotional, and educational videos.
During my time with TruFusion Yoga, I spearheaded their social media strategy, developed content, and analyzed campaigns for efficiency and engagement. I also managed the company health and wellness WordPress blog– creating content and conceptualizing imagery ideas for photographers. I served as the liaison between the PR company, instructors, and company stakeholders to develop content and promote the company, and I also developed speeches, wrote video scripts, and served as the brand copy editor.
WHAT ELSE I'VE GOT GOING ON